Marketing Research Services (Qualitative)
At Echo Sight, we pride ourselves on offering comprehensive marketing research services tailored to meet the diverse needs of our clients. Our dedicated team of specialists excels in both online and offline marketing research, ensuring that we provide the most accurate and actionable insights. With a wide array of services, we are equipped to support our clients through every stage of their marketing strategy.
Focus Groups
(Online & Offline)
Focus groups involve moderated group discussions with 6-8 participants to explore perceptions and opinions on specific topics. They provide diverse insights and allow participants to build on each other’s ideas, revealing group dynamics and collective attitudes. This can be suitable in (e.g. Concept Testing, Sensory Evaluation, Usability Testing, Customer Journey Mapping, Cultural Analysis, etc.)
In Depth Interviews
(Online & Offline)
One-on-one interviews that delve deeply into a respondent's thoughts, feelings, and experiences. Ideal for exploring complex or sensitive topics in detail, allowing for a thorough understanding of individual perspectives. This can be suitable in (e.g. Concept Testing, Sensory Evaluation, Usability Testing, Customer Journey Mapping, Case Studies, Photo and Video Elicitation, etc.)
Triads
(Online & Offline)
Small group interviews involving three participants, typically led by a moderator to explore specific topics in depth. Combines the benefits of individual and group dynamics, allowing for diverse perspectives and deeper discussions while maintaining a manageable group size. This can be suitable in (e.g. Concept Testing, Sensory Evaluation, Usability Testing, Customer Journey Mapping, etc.)
Paired
(Online & Offline)
Interviews conducted with two participants simultaneously, moderated to explore their interactions and perspectives. Provides insight into interpersonal dynamics and shared experiences, highlighting differences and similarities in opinions and behaviors. This can be suitable in (e.g. Concept Testing, Sensory Evaluation, Usability Testing, Customer Journey Mapping, etc.)
Ethnographic Research
Researchers immerse themselves in participants' environments to observe behaviors and interactions in natural settings (for example In Home Visit or daily online tasks). Provides rich, contextual insights into real-life behaviors and cultural contexts that influence consumer actions. This can be suitable in (e.g. In-Home Visits, Online Communities, Customer Journey Mapping, Case Studies, Cultural Analysis, Photo and Video Elicitation, Shop-Alongs, Observational Studies_
Workshop
Interactive sessions designed to engage stakeholders, generate insights, and facilitate collaboration on specific research topics. Workshops allow for dynamic, hands-on exploration of ideas and concepts, fostering a deeper understanding and encouraging creative problem-solving among participants. This is suitable in (e.g. Concept Development and Testing, User Experience (UX) and Design Thinking, Customer Journey Mapping, Stakeholder Engagement, Ideation and Brainstorming, Strategy and Visioning, Co-Creation and Collaboration, Problem-Solving and Decision-Making, Scenario Planning and Futurecasting, Policy Development and Community Engagement, Training and Capacity Building, etc.)
Online Communities
Digital platforms where participants engage in discussions over an extended period, providing continuous qualitative data. Allows for ongoing engagement and deeper exploration of topics over time, capturing evolving opinions and trends. This can be suitable in (e.g. Bulletin Boards, Longitudinal Studies, Cultural Analysis, Content Analysis, Concept Testing, etc.)
Diary Studies
Participants maintain diaries over a set period, documenting their experiences and thoughts on specific topics. Captures real-time, in-context insights into daily behaviors and attitudes, revealing patterns and changes over time. This can be suitable in (e.g. Longitudinal Studies, Customer Journey Mapping, Photo and Video Elicitation, Concept Testing, etc.)
Shop-along
Researchers accompany participants during shopping trips to observe their purchasing behavior and decision-making process. Offers direct insight into consumer behavior at the point of purchase, uncovering motivations and barriers to buying. This can be suitable in (e.g. In-Store Observations, Purchasing Behavior Analysis, Customer Journey Mapping, etc.)
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